Mission AdWorks is broken down into vertical channels of aggregate publishers. Below is a list of current channels and relevant data and demographic profiles.
ENVIRONMENTAL / GREEN COMMUNITY
Written by influential thought leaders, these environmental blogs speaks to empowered and informed consumers, who are passionate about shopping with their values.
Audience Profile
* Green Lifestyle Enthusiasts
* Opinion Leaders on the forefront of Green Lifestyle Movement
* Advocates of Organic Food, Healthy Living, Conscious Consumerism
* Web Savvy and Participatory
Basic Demographics
* 25 - 40 years old
* Skews female
* Educated
SOCIAL ENTERPRISE COMMUNITY
These businesses, festivals, communities and blogs are on the cutting-edge of informed consumers and citizens. They want their movies, food, shopping and fun to be sustainable and have a positive impact.
Audience Profile
* Social Minded Enthusiasts
* Advocates of Conscious Consumerism & Healthy Living
* Web Savvy and Participatory
Basic Demographics
* Age groups
o 18 - 24 (26%)
o 25 - 34 (27%)
o 35 - 49 (23%)
o 50 - 59 (24%)
* Skews male
* Educated
YOUTH COMMUNITY
Reach the next generation of taste-makers in America by connecting with the organizations that are nurturing their skills and interests. This group is 13-24, urban, hip and has something to say.
Audience Profile
* Urban Lifestyle Enthusiasts
* Youth Leaders
* Web Savvy and Participatory
Basic Demographics
* 13 - 24 years old
* Urban & hip
* Mostly in school
